Challenge
An outdated website design was hurting the customer experience
The Toys“R”Us website felt outdated and was difficult to manage in the backend - it was missing the magic and fun that define the brand! It lacked the vibrant colors and the presence of Geoffrey, the iconic and lovable giraffe.
Our mission was to revive the nostalgia and enchantment that Toys“R”Us brought to our own childhood!
Outcome
Invigorate brand image and positively impact shopping experience and merchandising ability
Along with improving the shopping experience through a custom design and a migration to Shopify, we wanted to give the team an easier way to merchandise products and build out zones that could mix and match throughout the site. We also wanted to lean into the iconic branding to tap into the nostalgia of the brand to keep shopping memorable and exciting.
Results
Modern website redesign on Shopify with a proven increase in customer experience
Along with a transformative move to Shopify and a priority on an optimized user experience for mass-market, the new Toys“R”Us website is now a responsive, colorful and fun experience for both parents and children.
“Taking a dream and making it a reality on Shopify.”